www.hmrc.gov.uk website review
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Most important optimization pointers for www.hmrc.gov.uk
This is a prioritized list for www.hmrc.gov.uk of the issues, ordered ascending, and starting with the biggest quick wins for your website. The biggest quick win is the opportunity that requires the least effort to implement compared to the optimization payoff in effect.
Improve the relevance of the headings
Normalize your heading structure
Improve the relevance of the meta description
www.hmrc.gov.uk is 56% geoptimaliseerd!
SEO Keyword summary for www.hmrc.gov.uk
Keywords are extracted from the main content of your website and are the primary indicator of the words this page could rank for. By frequenty count we expect your focus keyword to be hmrc
Focus keyword
Short and long tail
Short Tail Keywords hmrc tax july |
long Tail Keywords (2 words) july 2024 new tab tab follow see all 25 july |
long Tail Keywords (3 words) opens in new new tab follow 25 july 2024 freedom of information 2024 press release reply from hmrc hm revenue customs |
www.hmrc.gov.uk On-Page SEO Scan
Descriptive Elements
The <head> element of a www.hmrc.gov.uk page is used to inform the browser and visitors of the page about the general meta information. The head section of the page is where we place the page title, the definition of the HTML version used, the language of in which the page is written. In the head section we can also include JavaScript and CSS (markup) files for the page.
Page title
Title length
govuk
Meta description
Meta description legth
Meta description SEO
are uks tax payments customs authority have vital purpose collect money pays public services help families individuals targeted financial support being impartial increasingly effective efficient our administration honest majority get right make hard dishonest minority cheat system hmrc nonministerial department supported agencies bodies
Content SEO
Number of Words
Spam detected?
Headings
Heading distribution
Heading normalisation
Heading SEO impact
Emphasis (bold and italic)
Emphasis SEO impact
Nu emphasized (bold or italic) words detected !
Images
Number of images
Images dimensions
Image alt descriptions
Images SEO impact
keep national insurance number handy free hmrc app its time renew tax credits avoidance dont get caught out
Mobile SEO www.hmrc.gov.uk
Mobile rendering
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Mobile optimizations
Responsive design detected (mobile css)
No flash detected !
Mobile improvement
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Marketing / lead generation for www.hmrc.gov.uk
Social Media
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Conversion form
Search form
Analytics
Online presence
SERP Preview
SERP Title
SERP Link
SERP Description
Domain Level SEO
Domain name
15 characters long
Domain name SEO Impact
hmrc found in domain name !
Structured data
Publisher Markup
Other Structured data
Website configuration
Correct processing of non-existing pages?
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Favicon icon found?
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HTML request without WWW redirected correctly?
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Robots.txt found?
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Sitemap found?
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Navigation and internal links
Navigation
Url seperator
Human readable urls
Number of links
Link SEO Impact
home
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contact maybe
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government 2 agencies and public bodies
hmrc launches vat registration estimator
hmrc app speeds up student loan applications
time to renew for tax credits customers
hmrc charter
private pension statistics july 2024
ncts software developers
read more about what we do
dont lose out extend child benefit for your 16 to 19 year old
hmrc statistics prerelease access list
child and working tax credits statistics finalised annual awards 2022 to 2023
modernising repayments p800
draft regulations the alcoholic products excise duty amendment regulations 2024
hmrc major projects appointment letters for senior responsible owners
named tax avoidance schemes promoters enablers and suppliers
sir jim harra kcb
angela macdonald
myrtle lloyd
penny ciniewicz
jonathan athow
daljit rehal
justin holliday
alan evans
carol bristow
suzanne newton
our previous releases
accessible documents policy
equality and diversity
media enquiries
modern slavery statement
our governance
research at hmrc
statistics at hmrc
procurement at hmrc
working for hmrc
publication scheme
publishing in welsh
personal information charter
social media use
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guidance software developers providing customs declaration software
check when you can expect a reply from hmrc
download the hmrc app
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help view cookies
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search see all latest documents
see all guidance and regulation
see all news and communications
see all research and statistics
see all policy papers and consultations
see all transparency and freedom of information releases
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www.hmrc.gov.uk search govuk
hmrc online services sign in or set up an account
sign in to your childcare account
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Links to external pages
Outloing links
www.gov.uk
www.gov.uk
www.gov.uk
www.gov.uk
www.gov.uk
www.gov.uk
www.gov.uk
www.gov.uk
www.gov.uk
www.gov.uk
www.gov.uk
www.gov.uk
www.gov.uk
www.gov.uk
www.gov.uk
www.gov.uk
www.gov.uk
www.gov.uk
www.gov.uk
www.gov.uk
www.gov.uk
www.gov.uk
www.gov.uk
www.gov.uk
www.gov.uk
www.gov.uk
www.gov.uk
www.gov.uk
www.gov.uk
www.gov.uk
www.gov.uk
www.facebook.com
uk.linkedin.com
www.youtube.com
www.instagram.com
www.twitter.com
www.twitter.com
lifeathmrc.blog.gov.uk
www.twitter.com
www.gov.uk
www.gov.uk
www.gov.uk
www.gov.uk
www.gov.uk
www.gov.uk
www.gov.uk
www.gov.uk
www.gov.uk
www.gov.uk
www.gov.uk
www.nationalarchives.gov.uk
SEO Advice for www.hmrc.gov.uk
In this section we provide pointers on how you can to optimize your web page so it can be found more easily by search engines and how to make it rank higher by optimizing the content of the page itself. For each of the individual criteria the maximum score is 100%. A score below 70% is considered to be indication that the page is not complying with general SEO standards and should be evaluated and/or fixed. Not every factor is weighted the same and some are not as important as others. Relatively unimportant factors like meta keywords are not included in the overall score.
Item | Factor | Pointers | |
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PageTitle | 100% | Far too many sites lack a page title. A page title is the first thing that shows in the search results so always use the title element. | |
Title relevance | 0% | A title should reflect the contents of a site. This site has a 0 % match | |
Title Length | 10% | Limit your title to anywhere between 40 and 70 characters. Your title was 7 characters long | |
Meta Description | 100% | A meta description is the second element that shows in the search results so always use the meta description. | |
Meta description length | 50% | The meta description should be between 145 and 160 characters. This meta description is 505 characters long. | |
Meta description relevance | 22% | Meta Description should reflect the contents of a site. This site has a 12 % match | |
Number of internal links | 100% | Linking to internal pages makes pages easier to find for search engines. Try to keep the number of links on your page roughly below 100. There are 62 internal links on this page. | |
Folder structure | 100% | We found a folder structure in the links on your page. A good folder structure makes a site easier to navigate. We found 5 level 1 folders and 17 folders above or in the first level of navigation. | |
Headings | 67% | Headers should reflect the contents of a site. This site has a 28 % match | |
Links | 26% | Link anchors should to some degree reflect the contents of a site. This site has a 13 % match | |
Image alt tags | 48% | Image alt tags should to some degree reflect the contents of a site. This site has a 17 % match | |
Html ratio | 40% | Try to keep the html / text ratio as low as possible. More html means longer loading times. Layout should be handled in a serpate css file | |
Image descriptions | 31% | 31.25 % of all images have been described via the "alt" attribute. Describing images with relevant text may lead to better results in the search engines. | |
Page errors | 100% | Pages with no errors display significantly faster on most browsers. We detected 0 errors and warnings | |
WordCount | 45% | An ideal page contains between 400 and 600 words.This page contains 1242 words | |
Server response time | 30% | A slow server slows down a website. This server responds 219.68% slower the average | |
Gzip Compression | 100% | This site uses Gzip compression to display faster | |
Keywords in Domainname | 100% | There are important keywords in your domain name | |
Structured Data | 100% | Structured data makes it easier for search engines to index your website | |
Inline css | 100% | Perfect, there is no inline css in the html code | |
Excessive use of the same words | 100% | There is no indication that there are one or more keywords that are used excessively. | |
Redirect detected | 20% | We detected a redirect from this page to another page | |
Frames or iframes | 100% | Perfect, detected not (i)frames on your webpagina | |
Flash | 100% | Perfect, we detected no flash objects on your page | |
Css | 30% | We detected too much (10) CSS files on your page. Css files block the loading of a webpage. | |
Javascript | 30% | Wij detected too much (7) blocking JavaScript files. Try to combine or defer the loading of JavaScript files | |
Mobile Website | 100% | Perfect, we found a responsive design for mobile users | |
Most important heading | 100% | Perfect, we detected a correct use of the most important (h1) heading! | |
Normalized headings | 40% | We dit not font a normalized heading structure. A heading 2 (h2) for example should be followed by a heading of an equal level (h2), a child heading (h3) or even a aprent heading (h1). |
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www.hmrc.gov.uk images and descriptions
16 images found at www.hmrc.gov.uk Images can improve the user experience for a website by making a pag visually appealing Images can also add extra keyword relevance to a webpage by using alt tags. Images can also slow down a website. If the width and height for a picture is not specified for a browser know in advance how large the image is. A browser must first load the picture and see before it knows how much space should be on the page. Upon reservation In the meantime, the browser can do little but wait. When the height and width for the plate are given in the HTML code, a browser just continues to build for a page while the images load in the background.
https://assets.publishing.service.gov.uk/media/669501e049b9c0597fdafc90/s465_s300_11052-vat-estimator-assets_-salon-owner_govuk.png height: 200 width: 300 description: no alt description found |
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https://assets.publishing.service.gov.uk/media/663a25411834d96a0aa6d1a7/s465_nino-press-asset_govuk_960x640.png height: 200 width: 300 description: keep your national insurance number handy with the free hmrc app |
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https://assets.publishing.service.gov.uk/media/6630c774f75881fcab6bb7f0/s465_its_time_to_renew_your_tax_credits_-_eggs_govuk.jpg height: 200 width: 300 description: it's time to renew your tax credits |
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https://assets.publishing.service.gov.uk/media/6494488d831311000c296196/s465_tax-avoidance-campaign-govuk.png height: 200 width: 300 description: tax avoidance - don't get caught out |
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https://assets.publishing.service.gov.uk/media/60812731d3bf7f01343a071f/s465_8661_chart_image_003.jpg height: 200 width: 300 description: "" |
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https://assets.publishing.service.gov.uk/media/5f8722718fa8f517121c9f37/s465_careers_site_-_gov.uk_feature_image__960px_.jpg height: 200 width: 300 description: "" |
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https://assets.publishing.service.gov.uk/media/61af96a2e90e07043f2b984f/s465_jim_harra_govuk_960x640.jpg height: 200 width: 300 description: no alt description found |
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https://assets.publishing.service.gov.uk/media/61af9852d3bf7f055c4b77bd/s465_angela_macdonald_govuk_960x640.jpg height: 200 width: 300 description: no alt description found |
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https://assets.publishing.service.gov.uk/media/61af986ed3bf7f05522e2f44/s465_myrtle_lloyd_govuk_960x640.jpg height: 200 width: 300 description: no alt description found |
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https://assets.publishing.service.gov.uk/media/5a4f687fe5274a6bf054e74b/s465_penny-ciniewicz_960x640.jpg height: 200 width: 300 description: no alt description found |
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https://assets.publishing.service.gov.uk/media/61b078f8d3bf7f05522e2f4a/s465_jonathan_athow_govuk_960x640.jpg height: 200 width: 300 description: no alt description found |
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https://assets.publishing.service.gov.uk/media/61af990be90e07044462d7c7/s465_daljit_rehal_govuk_960x640.jpg height: 200 width: 300 description: no alt description found |
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https://assets.publishing.service.gov.uk/media/61af98d4d3bf7f0557065392/s465_justin_holliday_govuk_960x640.jpg height: 200 width: 300 description: no alt description found |
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https://assets.publishing.service.gov.uk/media/5d5a855aed915d08d9cf71ee/s465_alan-evans_govuk.jpg height: 200 width: 300 description: no alt description found |
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https://assets.publishing.service.gov.uk/media/62828978d3bf7f1f3c97dcaa/s465_carol-bristow-govuk.jpg height: 200 width: 300 description: no alt description found |
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https://assets.publishing.service.gov.uk/media/6633a711cf3b5081b14f3081/s465_sn_photo.jpg height: 200 width: 300 description: no alt description found |
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