www.mbta.com website review
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Most important optimization pointers for www.mbta.com
This is a prioritized list for www.mbta.com of the issues, ordered ascending, and starting with the biggest quick wins for your website. The biggest quick win is the opportunity that requires the least effort to implement compared to the optimization payoff in effect.
Improve the link descriptions
Combine your JavaScript files
Avoid the use of (i)frames
www.mbta.com is 54% geoptimaliseerd!
SEO Keyword summary for www.mbta.com
Keywords are extracted from the main content of your website and are the primary indicator of the words this page could rank for. By frequenty count we expect your focus keyword to be line
Focus keyword
Short and long tail
Short Tail Keywords line mbta bus |
long Tail Keywords (2 words) commuter rail green line transit police orange line railroad crossing |
long Tail Keywords (3 words) contacts 24 hours 24 hours 7 emergency contacts 24 charlieticket contactless payment commuter rail one-way payment or cash hours 7 days |
www.mbta.com On-Page SEO Scan
Descriptive Elements
The <head> element of a www.mbta.com page is used to inform the browser and visitors of the page about the general meta information. The head section of the page is where we place the page title, the definition of the HTML version used, the language of in which the page is written. In the head section we can also include JavaScript and CSS (markup) files for the page.
Page title
Title length
leadership
Meta description
Meta description legth
Meta description SEO
public transit greater boston region routes schedules trip planner fares service alerts realtime updates general information
Content SEO
Number of Words
Spam detected?
Headings
Heading distribution
Heading normalisation
Heading SEO impact
Emphasis (bold and italic)
Emphasis SEO impact
Images
Number of images
Images dimensions
Image alt descriptions
Images SEO impact
discover card being tapped contactless reader says tap here salem jackolantern planter flowers sits windowsill weekend crowd background photo current dedham east street bridge will replaced rendering shows winchester station look like after accessibility improvements new elevator signage people parking lot viewed from aberjona crews complete track work park january
Mobile SEO www.mbta.com
Mobile rendering
Mobile optimizations
Responsive design detected (mobile css)
No flash detected !
Mobile improvement
Marketing / lead generation for www.mbta.com
Social Media
Facebook shares | Facebook likes | ||
Facebook comments | Tweets | ||
Google +1 |
Conversion form
Search form
Analytics
Online presence
SERP Preview
SERP Title
SERP Link
SERP Description
Domain Level SEO
Domain name
12 characters long
Domain name SEO Impact
Structured data
Publisher Markup
Other Structured data
Website configuration
Correct processing of non-existing pages?
Favicon icon found?
HTML request without WWW redirected correctly?
Robots.txt found?
Sitemap found?
Navigation and internal links
Navigation
Url seperator
Human readable urls
Number of links
Link SEO Impact
mbta home page massachusetts baytransportationauthority
sign up for service alerts
sign up for autopay
order monthly passes
sign up for alert notifications
|
accessibility the ride the ride
|
alerts subway
bus
train commuter rail
ferry
accessibility station accessibility
|
customer-support lost found
|
destinations take the t to salem for haunted happenings
|
engineering engineering design standards
|
events board meeting mbta audit and finance subcommittee cancelled
board meeting mbta planning workforce development compensation subcommittee cancelled
board meeting mbta safety health environment subcommittee cancelled
public meeting dedham east street bridge replacement project inperson
board meeting mbta board of directors
advisory meeting riders transportation access group rtag virtual
|
fares reduced fares
transfers
subway oneway
local bus oneway
commuter rail oneway
ferry oneway
charliecard store
get a charliecard
retail sales locations
|
guides boston visitors guide to thet
subway beginners guide
bus beginners guide
|
mbta.com sign up to test the new mbta app
|
news ferry mbta extends popular lynn ferry service through november 29oct07
bus phase 1 of bus network redesign launches december 15 to bring more frequent service better routesoct07
green line green line service has resumed between north station and union square and medfordtuftsoct03
t mbta transit police chief kenneth green joins inaugural justice george lewis ruffin society distinguished fellowsoct03
green line shuttle buses continue to replace green line service between north station and union square and medfordtuftsoct02
bus mbta launches nextgen bus navigation pilot program operations employees to use new digital toolsoct01
|
policies privacy policy
terms of use
|
projects capital transformation
commuter rail positive train control
better bus project
dedham east street bridge replacement
winchester center station accessibility improvements
|
schedules subway subway lines
bus bus routes
commuter rail commuter rail
ferry ferry routes
orange line
10
39
55
57
8993
93
94
95
99
104
105
131
451
fairmount line
franklinfoxboro line
lowell line
middleboroughlakeville line
newburyportrockport line
providencestoughton line
hinghamhull ferry
winthropquincy ferry
|
stops chinatown
downtown crossing
fields corner
oak grove
park street
state
alewife
andrew
aquarium
bowdoin
courthouse
forest hills
porter
ruggles
|
transit-police see something say something
|
www.mbta.com about
all schedules maps
trip planner
see all service alerts
parking
bikes
see all user guides
holidays
accessibility accessibility
transit near me
stations and parking icon stations and parking
destinations
maps
see fares overview
fare transformation
send us feedback
language services
mbta transit police
overview
leadership
history
financials
public meetings
press releases
policies civil rights
safety
quality compliance oversight
careers
institutional sales
business opportunities
innovation proposals
sustainability
projects
orange line closures
performance
civil rights
developers
|
Links to external pages
Outloing links
www.facebook.com
SEO Advice for www.mbta.com
In this section we provide pointers on how you can to optimize your web page so it can be found more easily by search engines and how to make it rank higher by optimizing the content of the page itself. For each of the individual criteria the maximum score is 100%. A score below 70% is considered to be indication that the page is not complying with general SEO standards and should be evaluated and/or fixed. Not every factor is weighted the same and some are not as important as others. Relatively unimportant factors like meta keywords are not included in the overall score.
Item | Factor | Pointers | |
---|---|---|---|
PageTitle | 100% | Far too many sites lack a page title. A page title is the first thing that shows in the search results so always use the title element. | |
Title relevance | 0% | A title should reflect the contents of a site. This site has a 0 % match | |
Title Length | 10% | Limit your title to anywhere between 40 and 70 characters. Your title was 19 characters long | |
Meta Description | 100% | A meta description is the second element that shows in the search results so always use the meta description. | |
Meta description length | 85% | The meta description should be between 145 and 160 characters. This meta description is 145 characters long. | |
Meta description relevance | 56% | Meta Description should reflect the contents of a site. This site has a 31 % match | |
Number of internal links | 30% | Linking to internal pages makes pages easier to find for search engines. Try to keep the number of links on your page roughly below 100. There are 300 internal links on this page. | |
Folder structure | 100% | We found a folder structure in the links on your page. A good folder structure makes a site easier to navigate. We found 14 level 1 folders and 50 folders above or in the first level of navigation. | |
Headings | 62% | Headers should reflect the contents of a site. This site has a 27 % match | |
Links | 26% | Link anchors should to some degree reflect the contents of a site. This site has a 13 % match | |
Image alt tags | 11% | Image alt tags should to some degree reflect the contents of a site. This site has a 4 % match | |
Bold and italic | 100% | Bold and italic tags should reflect the contents of a site to some degree. This site has a 100 % match | |
Html ratio | 30% | Try to keep the html / text ratio as low as possible. More html means longer loading times. Layout should be handled in a serpate css file | |
Image descriptions | 63% | 62.5 % of all images have been described via the "alt" attribute. Describing images with relevant text may lead to better results in the search engines. | |
Page errors | 100% | Pages with no errors display significantly faster on most browsers. We detected 0 errors and warnings | |
WordCount | 45% | An ideal page contains between 400 and 600 words.This page contains 1276 words | |
Server response time | 30% | A slow server slows down a website. This server responds 331.25% slower the average | |
Gzip compression | 30% | This site does not use Gzip compression. Pages may not display as fast as they could | |
Keywords in Domainname | 100% | There are important keywords in your domain name | |
Structured Data | 100% | Structured data makes it easier for search engines to index your website | |
Inline css | 42% | Do not use inline css declarations. Inline css will slow down the rendering of the website. We detected 16 inline style declarations ( <a style="color:green">) with a size of 522 bytes | |
Excessive use of the same words | 100% | There is no indication that there are one or more keywords that are used excessively. | |
Frames or iframes | 20% | The use of (i)frames can lead to problems crawling your page. Wij found 1 frame(s) on your page | |
Flash | 100% | Perfect, we detected no flash objects on your page | |
Css | 30% | We detected too much (3) CSS files on your page. Css files block the loading of a webpage. | |
Javascript | 30% | Wij detected too much (5) blocking JavaScript files. Try to combine or defer the loading of JavaScript files | |
Mobile Website | 100% | Perfect, we found a responsive design for mobile users | |
Most important heading | 100% | Perfect, we detected a correct use of the most important (h1) heading! | |
Normalized headings | 40% | We dit not font a normalized heading structure. A heading 2 (h2) for example should be followed by a heading of an equal level (h2), a child heading (h3) or even a aprent heading (h1). |
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www.mbta.com images and descriptions
8 images found at www.mbta.com Images can improve the user experience for a website by making a pag visually appealing Images can also add extra keyword relevance to a webpage by using alt tags. Images can also slow down a website. If the width and height for a picture is not specified for a browser know in advance how large the image is. A browser must first load the picture and see before it knows how much space should be on the page. Upon reservation In the meantime, the browser can do little but wait. When the height and width for the plate are given in the HTML code, a browser just continues to build for a page while the images load in the background.
https://cdn.mbta.com/sites/default/files/styles/whats_happening/public/media/2024-08/contactless-tap-cropped-for-homepage.jpg?itok=kr769oad height: height attribute not set width: width attribute not set description: a discover card being tapped on a contactless reader that says "tap here" |
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https://cdn.mbta.com/sites/default/files/styles/whats_happening/public/media/2019-10/salem-jackolantern-windowsill.jpg?itok=3mleqj3c height: height attribute not set width: width attribute not set description: in salem, a jack-o-lantern planter with flowers sits in a windowsill, with the weekend crowd in the background |
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https://cdn.mbta.com/sites/default/files/styles/whats_happening/public/media/2021-07/2021-07-26-dedham-east-street-bridge.jpg?itok=d4pkausn height: height attribute not set width: width attribute not set description: a photo of the current dedham east street bridge, which will be replaced |
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https://cdn.mbta.com/sites/default/files/styles/whats_happening/public/media/2020-02/v2-winchester-station-from-aberjona-parking-lot.jpg?itok=-8rev8yy height: height attribute not set width: width attribute not set description: a rendering shows what winchester station will look like after accessibility improvements, with a new elevator, station signage, people in the parking lot, as viewed from the from the aberjona parking lot. |
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https://cdn.mbta.com/sites/default/files/styles/whats_happening/public/media/2024-01/2024-01-03-green-boylston-park.jpg?itok=sijkv9so height: height attribute not set width: width attribute not set description: crews complete track work at park street in january 2024. |
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http://www.mbta.com/sites/default/files/styles/max_2600x2600/public/media/2018-11/guides-general-homepagewordless.png height: height attribute not set width: width attribute not set description: no alt description found |
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http://www.mbta.com/sites/default/files/styles/max_2600x2600/public/media/2018-12/subway-wordless-for-homepage-revised-2018-12-11.png height: height attribute not set width: width attribute not set description: no alt description found |
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http://www.mbta.com/sites/default/files/styles/max_2600x2600/public/media/2018-12/guides-bus-singleword-revised-2018-12-11.png height: height attribute not set width: width attribute not set description: no alt description found |
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