www.southwesternrailway.com website review
Improve your SEO :: free trial!
Most important optimization pointers for www.southwesternrailway.com
This is a prioritized list for www.southwesternrailway.com of the issues, ordered ascending, and starting with the biggest quick wins for your website. The biggest quick win is the opportunity that requires the least effort to implement compared to the optimization payoff in effect.
Improve total page speed by improving the server response time
Avoid excessive use of the same words
Do not use inline style declarations in the html
www.southwesternrailway.com is 59% geoptimaliseerd!
SEO Keyword summary for www.southwesternrailway.com
Keywords are extracted from the main content of your website and are the primary indicator of the words this page could rank for. By frequenty count we expect your focus keyword to be test
Focus keyword
Short and long tail
Short Tail Keywords test tickets train |
long Tail Keywords (2 words) test test train tickets outbound journey season ticket south western |
long Tail Keywords (3 words) test test test outbound journey arrival journey arrival station south western railway outbound journey departure departure station arrive arrive at outbound |
www.southwesternrailway.com On-Page SEO Scan
Descriptive Elements
The <head> element of a www.southwesternrailway.com page is used to inform the browser and visitors of the page about the general meta information. The head section of the page is where we place the page title, the definition of the HTML version used, the language of in which the page is written. In the head section we can also include JavaScript and CSS (markup) files for the page.
Page title
Title length
cheap train tickets booking fees south western railway
Meta description
Meta description legth
Meta description SEO
buy cheap train tickets check times south western railway save advance pay booking fees get rewarded swr rewards
Content SEO
Number of Words
Spam detected?
Headings
Heading distribution
Heading normalisation
Heading SEO impact
Emphasis (bold and italic)
Emphasis SEO impact
Images
Number of images
Images dimensions
Image alt descriptions
Images SEO impact
south western railway down arrow rightarrow rightarrowactive rightarrowlt swap swapactive swaplt exchangebtn book train tickets today price cant beaten booking fees you buy direct buying ticket just got more rewarding summer promo banner sandy bird london eye background icecream swr app new image tap deley repay autumn leaves timetable changes name twitter facebook instagram google news youtube linkedin apple pay paypal visa verified mastercard securecode maestro american express safekey
Mobile SEO www.southwesternrailway.com
Mobile rendering
Mobile optimizations
Responsive design detected (mobile css)
No flash detected !
Mobile improvement
Marketing / lead generation for www.southwesternrailway.com
Social Media
Facebook shares | Facebook likes | ||
Facebook comments | Tweets | ||
Google +1 |
Conversion form
Search form
Analytics
Online presence
SERP Preview
SERP Title
SERP Link
SERP Description
Domain Level SEO
Domain name
27 characters long
Domain name SEO Impact
south found in domain name !
western found in domain name !
Structured data
Publisher Markup
Other Structured data
Website configuration
Correct processing of non-existing pages?
Favicon icon found?
HTML request without WWW redirected correctly?
Robots.txt found?
Sitemap found?
Navigation and internal links
Navigation
Url seperator
Human readable urls
Number of links
Link SEO Impact
- modern slavery act pdf 143kb
equal opportunities policy pdf 222kb
|
buy-train-tickets buy tickets
|
contact-and-help delay repay
contact us
changing your train tickets
train ticket refunds
making a claim after disruption
lost property
faqs
smartcard help and support
make a complaint
|
destinations-and-offers see all destinations
sights and attractions
swr rewards
competitions
harry potter book day competition
2for1 deals and 13 off savings
see ticket offers
island line
upgrading the island line
heritage railways
trains to london
trains to bournemouth
trains to exeter
trains to southampton
trains to portsmouth
|
other media centre
about us
sustainability
careers
apprenticeships
passengers charter
firstgroup and mtr company
our plan
|
plan-my-journey download swr timetables
changes to your journey
how busy is my train
live times and updates
check engineering works
planned engineering calendar
planned engineering works details
ryde pier
engineering work weekly summary
october engineering work
november engineering work
december engineering work
platform zoning pilot scheme
get the swr app
network map
autumn timetable change
|
sw buy tickets
|
train-tickets cheap train tickets
cheap ticket alerts
rangers and rovers
season tickets
flexi season ticket
weekly season ticket
monthly season ticket
monthly plus season ticket
annual season ticket
smart tickets
etickets
smartcard
using a smartcard
oyster cards and contactless
pay as you go with contactless extension
ticket types
advance train tickets
anytime tickets
offpeak tickets
groupsave train tickets
group travel page
evening out train tickets
sunday out tickets
super offpeak tickets
semi flex return tickets
london travelcards
tap2go
railcards
1625 railcard
2630 railcard
two together railcard
disabled persons railcard
family and friends railcard
hm forces railcard
veterans railcard
network railcard
senior railcard
how to get your tickets
family train tickets
combined ferry and train tickets
here
business direct
extend your travelcard
|
travelling-with-us assistance
our train stations
car parking
live station car parking
onward travel
bus links
plusbus
world cup of stations
inpost parcel lockers
free wifi at our stations
airport links
our trains
arterio
class 158 express sprinter
class 159 south western turbo
class 444 desiro
class 450 desiro
class 455
class 456
class 458 juniper
class 484
class 707 desiro city
on board facilities
what can you bring on board
first class
wifi
mums to be
assisted boarding points
accessibility
assistance dogs
discounted fares
sunflower lanyards
toilets
wheelchairs scooters and ramps
travel assistance card
travelling with a bike
travelling with kids
a students guide to train travel
travelling with pets
customer experience
customer council
meet the manager
national customer service week
ticket checks and revenue protection
staying safe
safeguarding
performance
our performance
national rail passenger survey
our service quality report
|
where-next things to do
day trips and breaks
business life
local highlights
|
www.southwesternrailway.com cheap train tickets and offers
check your journey
live train times
travelling with us
destinations and offers
where next travel blog
helpful links
cheap tickets
terms conditions
privacy policy
cookie policy
accessibility features
|
Links to external pages
Outloing links
www.journeycheck.com
www.twitter.com
www.youtube.com
www.linkedin.com
www.accessibility-services.co.uk
www.firstgroupplc.com
SEO Advice for www.southwesternrailway.com
In this section we provide pointers on how you can to optimize your web page so it can be found more easily by search engines and how to make it rank higher by optimizing the content of the page itself. For each of the individual criteria the maximum score is 100%. A score below 70% is considered to be indication that the page is not complying with general SEO standards and should be evaluated and/or fixed. Not every factor is weighted the same and some are not as important as others. Relatively unimportant factors like meta keywords are not included in the overall score.
Item | Factor | Pointers | |
---|---|---|---|
PageTitle | 100% | Far too many sites lack a page title. A page title is the first thing that shows in the search results so always use the title element. | |
Title relevance | 98% | A title should reflect the contents of a site. This site has a 75 % match | |
Title Length | 100% | Limit your title to anywhere between 40 and 70 characters. Your title was 62 characters long | |
Meta Description | 100% | A meta description is the second element that shows in the search results so always use the meta description. | |
Meta description length | 95% | The meta description should be between 145 and 160 characters. This meta description is 166 characters long. | |
Meta description relevance | 100% | Meta Description should reflect the contents of a site. This site has a 61 % match | |
Number of internal links | 30% | Linking to internal pages makes pages easier to find for search engines. Try to keep the number of links on your page roughly below 100. There are 357 internal links on this page. | |
Folder structure | 100% | We found a folder structure in the links on your page. A good folder structure makes a site easier to navigate. We found 10 level 1 folders and 37 folders above or in the first level of navigation. | |
Headings | 99% | Headers should reflect the contents of a site. This site has a 43 % match | |
Links | 22% | Link anchors should to some degree reflect the contents of a site. This site has a 11 % match | |
Image alt tags | 48% | Image alt tags should to some degree reflect the contents of a site. This site has a 17 % match | |
Html ratio | 100% | Try to keep the html / text ratio as low as possible. More html means longer loading times. Layout should be handled in a serpate css file | |
Image descriptions | 89% | 89.36170212766 % of all images have been described via the "alt" attribute. Describing images with relevant text may lead to better results in the search engines. | |
Page errors | 100% | Pages with no errors display significantly faster on most browsers. We detected 0 errors and warnings | |
WordCount | 20% | An ideal page contains between 400 and 600 words.This page contains 1864 words | |
Server response time | 30% | A slow server slows down a website. This server responds 90.78% slower the average | |
Gzip compression | 30% | This site does not use Gzip compression. Pages may not display as fast as they could | |
Keywords in Domainname | 100% | There are important keywords in your domain name | |
Structured Data | 100% | Structured data makes it easier for search engines to index your website | |
Inline css | 0% | Do not use inline css declarations. Inline css will slow down the rendering of the website. We detected 509 inline style declarations ( <a style="color:green">) with a size of 9586 bytes | |
Excessive use of the same words | 30% | There is an indication that there are one or more keywords that are used excessively. Rankwise flagged 2 words as spam | |
Frames or iframes | 20% | The use of (i)frames can lead to problems crawling your page. Wij found 3 frame(s) on your page | |
Flash | 100% | Perfect, we detected no flash objects on your page | |
Css | 30% | We detected too much (5) CSS files on your page. Css files block the loading of a webpage. | |
Javascript | 30% | Wij detected too much (4) blocking JavaScript files. Try to combine or defer the loading of JavaScript files | |
Mobile Website | 100% | Perfect, we found a responsive design for mobile users | |
Most important heading | 100% | Perfect, we detected a correct use of the most important (h1) heading! | |
Normalized headings | 40% | We dit not font a normalized heading structure. A heading 2 (h2) for example should be followed by a heading of an equal level (h2), a child heading (h3) or even a aprent heading (h1). |
How would you like to have SEO advice for all your pages ?? Start your SEO Dashboard and optimize your website!
www.southwesternrailway.com images and descriptions
38 images found at www.southwesternrailway.com Images can improve the user experience for a website by making a pag visually appealing Images can also add extra keyword relevance to a webpage by using alt tags. Images can also slow down a website. If the width and height for a picture is not specified for a browser know in advance how large the image is. A browser must first load the picture and see before it knows how much space should be on the page. Upon reservation In the meantime, the browser can do little but wait. When the height and width for the plate are given in the HTML code, a browser just continues to build for a page while the images load in the background.
http://www.southwesternrailway.com/assets/img/swr-logo.svg height: height attribute not set width: width attribute not set description: south western railway |
|
http://www.southwesternrailway.com/assets/img/flag/arrow.svg height: height attribute not set width: width attribute not set description: down arrow |
|
http://www.southwesternrailway.com/-/media/images/swrbookingflow/simplecarousel/general-campaign-large-homepage-banner.jpg height: height attribute not set width: width attribute not set description: no alt description found |
|
http://www.southwesternrailway.com/assets/img/right-arrow.png height: height attribute not set width: width attribute not set description: right-arrow |
|
http://www.southwesternrailway.com/assets/img/right-arrow-active.png height: height attribute not set width: width attribute not set description: right-arrow-active |
|
http://www.southwesternrailway.com/assets/img/right-arrow-lt.png height: height attribute not set width: width attribute not set description: right-arrow-lt |
|
http://www.southwesternrailway.com/assets/img/swap.png height: height attribute not set width: width attribute not set description: swap |
|
http://www.southwesternrailway.com/assets/img/swap-active.png height: height attribute not set width: width attribute not set description: swap-active |
|
http://www.southwesternrailway.com/assets/img/swap-lt.png height: height attribute not set width: width attribute not set description: swap-lt |
|
http://www.southwesternrailway.com/assets/img/exchange.png height: height attribute not set width: width attribute not set description: exchangebtn |
|
http://www.southwesternrailway.com/-/media/images/content-images/benefits-banner/pricepromisedarktheme.png height: height attribute not set width: width attribute not set description: book train tickets today with south western railway for a price that can't be beaten |
|
http://www.southwesternrailway.com/-/media/images/content-images/benefits-banner/nobookingfeesdarktheme.png height: height attribute not set width: width attribute not set description: no booking fees when you buy direct with south western railway |
|
http://www.southwesternrailway.com/-/media/images/content-images/benefits-banner/swrrewardsdarktheme.png height: height attribute not set width: width attribute not set description: buying a ticket with south western railway just got more rewarding |
|
http://www.southwesternrailway.com/-/media/images/campaigns/2024/summer-campaign/small-promo--banner.jpg?w=34&h=15&hash=4a4260d7257475c7e9c7ebb52594659a height: height attribute not set width: width attribute not set description: summer promo banner: sandy the bird with the london eye in the background and icecream |
|
http://www.southwesternrailway.com/-/media/images/content-images/plan-my-journey/app/swr-app-new-promo-image.jpg?w=34&h=15&hash=acc6dadd36faac39b84ae17678372006 height: height attribute not set width: width attribute not set description: swr app new promo image |
|
http://www.southwesternrailway.com/-/media/images/content-images/train-tickets/tap2go/tap2go-new-promo-image.jpg?w=34&h=15&hash=682914951ca8a764b7eb2922ca5d53d4 height: height attribute not set width: width attribute not set description: tap2go new promo image |
|
http://www.southwesternrailway.com/-/media/images/content-images/help-and-support/refunds-and-compensation/deley-repay-new-promo-image.jpg?w=34&h=15&hash=cd0fd2f9c2fe379912043b80c1de2cb9 height: height attribute not set width: width attribute not set description: deley repay new promo image |
|
http://www.southwesternrailway.com/-/media/images/content-images/plan-my-journey/autumn-weather-conditions/autumn-timetable-sept-2024-promo.png?w=34&h=15&hash=8ac82c5a069cd5574d62ff23ab8b2984 height: height attribute not set width: width attribute not set description: autumn leaves - autumn timetable changes |
|
http://www.southwesternrailway.com/-/media/images/content-images/footeraccreditation/new-twitter-x-logo.ashx?la=en&hash=c4ddafd7407d4abab54050a803e583fd height: height attribute not set width: width attribute not set description: x the new name for twitter |
|
http://www.southwesternrailway.com/-/media/images/content-images/footeraccreditation/facebook_icon.ashx?la=en&hash=111301a48d4210997c7baa18087abc83 height: height attribute not set width: width attribute not set description: facebook |
|
http://www.southwesternrailway.com/-/media/images/content-images/footeraccreditation/instagram_icon.ashx?la=en&hash=111301a48d4210997c7baa18087abc83 height: height attribute not set width: width attribute not set description: instagram |
|
http://www.southwesternrailway.com/-/media/images/content-images/footeraccreditation/googlenews-white.ashx?la=en&hash=111301a48d4210997c7baa18087abc83 height: height attribute not set width: width attribute not set description: google news |
|
http://www.southwesternrailway.com/-/media/images/content-images/footeraccreditation/youtube_icon.ashx?la=en&hash=111301a48d4210997c7baa18087abc83 height: height attribute not set width: width attribute not set description: youtube |
|
http://www.southwesternrailway.com/-/media/images/content-images/footeraccreditation/linkedin__icon.ashx?la=en&hash=111301a48d4210997c7baa18087abc83 height: height attribute not set width: width attribute not set description: linkedin |
|
http://www.southwesternrailway.com/~/media/images/content-images/footeraccreditation/nra.png height: height attribute not set width: width attribute not set description: no alt description found |
|
http://www.southwesternrailway.com/~/media/images/content-images/footeraccreditation/invest-in-wellbeing-silver-r.jpg height: height attribute not set width: width attribute not set description: no alt description found |
|
http://www.southwesternrailway.com/~/media/images/content-images/footeraccreditation/invest-in-people-standard-r.jpg height: height attribute not set width: width attribute not set description: no alt description found |
|
http://www.southwesternrailway.com/~/media/images/content-images/footeraccreditation/shawtrust-accessible.jpg height: height attribute not set width: width attribute not set description: no alt description found |
|
http://www.southwesternrailway.com/-/media/images/payment-options/apple-pay-payment-mark.png?h=44&w=67&la=en&hash=7a75579f4a89baf8b16c8e8ab0d55553 height: height attribute not set width: width attribute not set description: apple pay |
|
http://www.southwesternrailway.com/-/media/images/payment-options/google-pay-mark.png?h=44&w=67&la=en&hash=5b5d194feb44f9a4aca184f3487e9fec height: height attribute not set width: width attribute not set description: google pay |
|
http://www.southwesternrailway.com/-/media/images/payment-options/footer-paypal.png?h=44&w=117&la=en&hash=c38e5475a71c5ef02d7cc004290c3c09 height: height attribute not set width: width attribute not set description: paypal |
|
http://www.southwesternrailway.com/-/media/images/payment-options/footer-visa.png?h=44&w=66&la=en&hash=4b77d291e4f0a2c36f733c0cf40125bd height: height attribute not set width: width attribute not set description: visa |
|
http://www.southwesternrailway.com/-/media/images/payment-options/verifiebyvisa.png?h=44&w=85&la=en&hash=cb756cf9decbd710d7c9d9f7f8c527dc height: height attribute not set width: width attribute not set description: verified by visa |
|
http://www.southwesternrailway.com/-/media/images/payment-options/footer-mastercard.png?h=44&w=56&la=en&hash=adc3b6d5bd772ae5e89b3c740786073e height: height attribute not set width: width attribute not set description: mastercard |
|
http://www.southwesternrailway.com/-/media/images/payment-options/securecode.png?h=44&w=93&la=en&hash=ab1d883916022971e3b61d43e44d9555 height: height attribute not set width: width attribute not set description: mastercard securecode |
|
http://www.southwesternrailway.com/-/media/images/payment-options/footer-maestro.png?h=44&w=56&la=en&hash=abe88f8406f78afc89b117e563662cf4 height: height attribute not set width: width attribute not set description: maestro |
|
http://www.southwesternrailway.com/-/media/images/payment-options/footer-american-express.png?h=44&w=47&la=en&hash=cce8ea9a8bceae53ef95012c622b1be7 height: height attribute not set width: width attribute not set description: american express |
|
http://www.southwesternrailway.com/-/media/images/payment-options/safekey.png?h=44&w=119&la=en&hash=8325a272007fc043a5f22be2398454ef height: height attribute not set width: width attribute not set description: american express safekey |
How are images contributing to your SEO site-wise ? Your leading content tool has the awnsers!